|   Data Lab
Welcome to the
Data Lab™
Insightful analytics at your fingertips
Class Finder
Enrollment Lens
SMART Predictor
Trends Alert
Find the students who best fit your institution by being able to search and segment millions of profiles nationwide. Identify and analyze your target markets through segmentations such as gender, GPA, major interest, and much more.
Designed for transparency. A one of a kind industry tool that allows you to visualize and analyze your enrollment data trends and NRCCUA program outcomes.
Specifically for SMART Approach® institutions, this tool adds insight and depth to review the only predictive model that allows you to score prospects before you buy.
Interact with NRCCUA research and discover trend data on student career and major interest, GPA and gender, and much more!
What is Data Lab™?
The NRCCUA Data Lab is a transformative resource that provides new insight into the enrollment funnel and target audiences of today’s post-secondary education systems. The Data Lab was developed exclusively for college admissions professionals with the mission to provide an in-depth intelligence that helps achieve enrollment goals and objectives year after year.

The Data Lab will help you discover trends and patterns in your student recruitment efforts that will allow you to focus on maximizing your budget dollars and marketing efforts.
Who is NRCCUA®?
National Research Center for College & University Admissions™ (NRCCUA®) is the most trusted source for advancing higher education recruitment. We have been building educational bridges between college-bound high school students, high school educators and college admissions officers for more than 40 years.

NRCCUA operates the nation’s largest college planning program, My College Options®. This college planning program helps students and families throughout the college selection process by providing tools, resources, information, and much more.